insights2 April 2026
The Competitive Edge Won't Be Your AI - It'll Be Your Face
Everyone is about to have access to the same AI tools. The businesses that win won't be the ones with the best technology. they'll be the ones people actually trust.
insights2 April 2026
Cost Per Lead Is a Vanity Metric. Here's What Actually Matters.
Education providers are optimising the wrong number. The debate isn't cost per lead. it's return on spend, and almost nobody is measuring it correctly.